Social Media Marketing & Design Coordinator

The East Tennessee Economic Council (ETEC) brings industry, academia, and government together to share information, foster collaboration, and advocate for federal missions that drive regional economic growth. Through weekly programs and signature events, ETEC convenes leaders and partners to strengthen East Tennessee’s economic competitiveness and innovation ecosystem.

ETEC is a private, independent, regional, 501(c)(6) nonprofit membership organization founded in 1973. Today, ETEC represents more than 400 member organizations and manages a robust annual calendar of meetings, conferences, and special events across East Tennessee and beyond.

Classification & Compensation

• Status: Full-time, non-exempt (overtime-eligible)
• Work Location: Hybrid
• Salary Range: $45,000 – $55,000 per year

The Social Media Marketing & Design Coordinator supports the East Tennessee Economic Council (ETEC) and the Tennessee Nuclear Network (TN²) by executing day-to-day marketing and digital communications activities across platforms. This role ensures timely, consistent, and professional delivery of design and content while following established brand standards, messaging frameworks, and approval processes.

This position is execution-focused, enabling the Director of Communications to operate at a strategic level while ensuring communications, marketing, design and digital tasks are completed accurately and on schedule.

Digital Marketing & Content Execution

• Prepare, schedule, and deploy email communications using established templates and guidance for events and initiatives
• Draft routine marketing emails, announcements, and promotional messages
• Update website content, including event pages, news items, and basic copy edits
• Place and coordinate digital advertising orders as directed
• Maintain content calendars and ensure deadlines are met

Graphic Design & Visual Content

• Design and produce marketing and promotional materials, including:
• Event flyers, save-the-dates, and promotional graphics
• Social media graphics and digital ads
• Website and email banners
• Rack cards, signage, and event materials
• Resize, adapt, and format graphics for various digital and print channels
• Support ETEC, TN², Nuclear Is Here, and ETEC-led events with consistent, brand-aligned visuals
• Manage and organize digital image and design assets

Social Media & Digital Presence

• Manage and post content to ETEC and TN² social media platforms
• Create visual and written content within approved messaging and campaign frameworks
• Follow a structured but flexible posting schedule, adjusting as events and priorities evolve
• Coordinate content timing around events, programs, and announcements

Communications Support & Coordination

• Draft routine copy for social media, emails, website updates, and digital promotions
• Proofread content for accuracy, clarity, tone, and consistency
• Coordinate with internal staff to gather content inputs and approvals
• Implement feedback efficiently, with minimal rework
• Communicate clearly about timelines, workload, and capacity

Analytics & Optimization

• Track basic engagement metrics for email and social media
• Identify opportunities to improve consistency, reach, and efficiency
• Share observations and recommendations with the team

Administrative & Team Support

• Maintain content calendars, task lists, and scheduling tools
• Support marketing and communications needs related to events, programs, and announcements
• Follow established approval, publishing, and documentation processes
• Participate in regular staff meetings and coordination check-ins

• Strong organizational and time-management skills
• Clear, concise writing ability
• Comfort with digital tools including email platforms, content management systems, and design software including Canva and Adobe products
• Ability to follow brand and editorial guidelines consistently
• Detail-oriented with a strong sense of accountability
• Comfortable receiving feedback and making revisions efficiently
• Able to manage multiple projects and deadlines simultaneously

Preferred Experience

• 3+ years of experience in graphic design, marketing, communications, and digital content support
• Familiarity with nonprofit, public sector, or mission-driven organizations a plus
• Experience supporting events, campaigns, through multi-channel communications helpful
• Experience using Asana a plus

Measures of Success

• Consistent, timely execution of digital and marketing communications
• High accuracy with minimal rework required
• Strong organization of content, assets, and schedules
• Positive collaboration with a small internal team
• Improved reliability, efficiency, and consistency in communications delivery

*Please be prepared to show examples of your work.